Pitching for a new client

Last Sunday was the first time I witness and was a part of a pitch to gain a new client to the agency. It was quite an experience. Different people are selected from the agency to leave their current responsibilities and focus totally on the pitch and this potential new client. You sit together to research, analyze, brainstorm, and strategize on how you'll win this client over. To do that, you need to know everything about them, know where they want to head, know how to impress them, know what tools to use to do so, know which info is needed to be successful, and most importantly, be really motivated to get them! If you are not motivated, you wont appreciate the long hours, you wont be able to inspire the creative people to do their job, and you wont be able to show the client your enthusiasm for their products/services. You need to really think out of the box, be creative, and be innovative. Pitches are more than just wowing the client with your creative campaign, its also selling to them ALL you have to offer; from a competent, proactive, and passionate team, to the resources you have. Its your job to show them ALL of what you've got. It was an exciting and intense few weeks preparing for it and I enjoyed every minute of it! I just hope going back to the daily office work wont be too much of a bore in comparison :P