Great Ads: Aids Free Hugs, Senzi Galaxy, Dove, and Audi
Since I now work in the advertising industry, I am focusing alot more on the ads out there. I always had a fascination for ads and how creative they can be. What used to draw me to print ads were the colours...I used to use them as posters on my wall if they are really pretty and stand out. As for TV ads, I always enjoyed SMART ads that would really get your attention or get you emotional. So, as a consumer and not as an advertiser, I really liked these 4 TV ads that are quite smart and are tuned in to what consumers really feel. Lets take the Free Hugs ad for Aids for starters, you see this guy with a FREE HUGS sign parading around a busy city offering his hugs for free. The concept in itself isn't new (it was the concept behind one of Dave Matthews Band's videos) but it was always close to my heart...nothing beats a good old hug for me! We even implemented it in IPM and had many delegates coming for hugs after a rough day of sessions or losing elections. Back to the ad, at first people in the streets ignore this guy then eventually you find the people starting to hug him with smiles. And it becomes contagious...more and more people start carrying the "Free Hugs" signs in the streets then you see "Aids is not transmitted like this...but love is. Together let us fight against discrimination." Its a BEAUTIFUL ad!
Ad number 2 is one I am sure you have all seen. A woman who throughout the ad describes her many different personality layers and the visuals smartly and creatively illustrate the voice over lines. For example, she says "sometimes I like to be left alone" and you see the woman sink into her bathtub with a smile on her face. Or you see her saying "no matter how big my problem is, I know a size 37 will make it go away" and the shot is of her buying a new pair of shoes. All the situation shots are really close to what we women really do so the ad is again close to the consumer's heart and tells him/her "we understand you". The slogan at the end of the ad is "Senzi, like me, has many layers." Really cool ad! Watch it on showtime, MBC, and One coz I couldnt find it on YouTube.
Ad number 3 is part of the latest Dove soap campaign which is a campaign promoting natural beauty. In the middle of all this make up, plastic surgery, and fashion, having ads tell you you are beautiful just the way you are really works. Its at least original in comparison to Lux or Camay which are all promoting fashion and "unnatural" beauty. So this ad has a normal woman being transformed by first having make up people and hairstylists get her ready to be photographed. Then you see that even the photograph is drastically played with using photoshop. Then this picture becomes a big billboard. The message at the end is "no wonder our perception of beauty is distorted." Brilliant ad! It hits home, discusses an issue that is very alive in the modern society, and hits at competitors very discreetly.
The final ad, Audi, has been forwarded to me many times through friends so you might have seen it already as well. You see a keychain holder and slowly keys of various cars that are known to have certain strengths are being put onto this holder. So lets say a mercedes benz is know for its safety, BMW for its speed, Toyota for its economical use of petrol, etc (all examples, I am a total idiot when it comes to cars). You see a mercedes key chain being hung with its strength written underneath, then a BMW key chain, and so on. Then the 4 keychain holders being next to each other become the Audi car's logo! Meaning, Audi offers you ALL the attributes that these other 4 cars give you. Again, a convincing ad that smartly hits on competitors.
Watch them for yourself and tell me what you think.
Ad number 2 is one I am sure you have all seen. A woman who throughout the ad describes her many different personality layers and the visuals smartly and creatively illustrate the voice over lines. For example, she says "sometimes I like to be left alone" and you see the woman sink into her bathtub with a smile on her face. Or you see her saying "no matter how big my problem is, I know a size 37 will make it go away" and the shot is of her buying a new pair of shoes. All the situation shots are really close to what we women really do so the ad is again close to the consumer's heart and tells him/her "we understand you". The slogan at the end of the ad is "Senzi, like me, has many layers." Really cool ad! Watch it on showtime, MBC, and One coz I couldnt find it on YouTube.
Ad number 3 is part of the latest Dove soap campaign which is a campaign promoting natural beauty. In the middle of all this make up, plastic surgery, and fashion, having ads tell you you are beautiful just the way you are really works. Its at least original in comparison to Lux or Camay which are all promoting fashion and "unnatural" beauty. So this ad has a normal woman being transformed by first having make up people and hairstylists get her ready to be photographed. Then you see that even the photograph is drastically played with using photoshop. Then this picture becomes a big billboard. The message at the end is "no wonder our perception of beauty is distorted." Brilliant ad! It hits home, discusses an issue that is very alive in the modern society, and hits at competitors very discreetly.
The final ad, Audi, has been forwarded to me many times through friends so you might have seen it already as well. You see a keychain holder and slowly keys of various cars that are known to have certain strengths are being put onto this holder. So lets say a mercedes benz is know for its safety, BMW for its speed, Toyota for its economical use of petrol, etc (all examples, I am a total idiot when it comes to cars). You see a mercedes key chain being hung with its strength written underneath, then a BMW key chain, and so on. Then the 4 keychain holders being next to each other become the Audi car's logo! Meaning, Audi offers you ALL the attributes that these other 4 cars give you. Again, a convincing ad that smartly hits on competitors.
Watch them for yourself and tell me what you think.
posted by Mai Daoud @ 10:12 PM
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